Explore the Collection

Born from late-night inspiration, two music enthusiasts craved more from life. Enter Foolies – a movement disrupting norms, crushing fears, and pushing limits.

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Our first Foolies tee? A DIY feat with a laser printer and iron-on coolness. Mission clear, and intrigue sparked.

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The goal? To inspire the homies to live out their goals and dreams, no matter how "foolish" it may seem. What appeared as two hopeless dreamers in the middle of the night turned into a brand featured in Gary Vaynerchuk's "Crushing It," Essence, and OWN Network's "Black Women in Hollywood," impacting dreamers worldwide.

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Our story is far from done. We aim to inspire a million Black Americans to pursue their goals and dreams against the odds. Join us on our movement.